Combine Google, Facebook, Instagram, and Call Tracking with your Mailing for Massive ROI!
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DOPE 360 as a robot Swiss Army Knife that handles a knife’s job, and all kinds of other jobs – without you needing to lift a finger.
Now imagine the robot Swiss Army Knife and the regular knife are similarly priced…
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your perfect customer. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using artificial intelligence with cutting edge technology, we have developed a system to track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is added to an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
Step 4: Automatic Targeted Follow-up with Facebook and Instagram
Your company’s ads will also be shown to the same people you are mailing to across Facebook’s extensive ad platform and Instagram. Your prospects are now seeing you in their mailboxes, on the Google ad network, on Facebook, and on Instagram – all with one cohesive message! Proven ads with proven results.
Step 5: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.