BRICK BY BRICK PLAYBOOK
Get more work in the neighborhoods you’re currently working in with Brick By Brick.
Establish your brand, reputation and gain trust with neighbors of your current jobs through our Brick by Brick Playbook. Get with our team to get you set up!
HOW IT WORKS
By leveraging the power of DOPE Automations, set up a sequence of 4 postcards send 1 card per week for 4 weeks to the neighbors of jobs that are updated to “Complete” in your CRM. Our Direct Connection to your CRM allows you to use a job status change, invoice paid, or whatever data point you’d like to be the trigger for your Brick By Brick Automation.
WHY IT WORKS
The neighbors of your jobs are the most likely customers to convert in your city. People who live in the same area are more likely to lead a similar lifestyle, make a similar amount of money, and have similar needs. By getting your brand and message in front of them consistently, your brand will be top of mind when they think about what they need.
TIPS FOR YOU
Build your foundation in a neighborhood.
Get the flywheel going through automations.
What The Cards Might Say
CARD 1:
Hi there! We just got your neighbor started with our HVAC cleaning service.
Have you thought about your HVAC System recently? Give us a call to schedule your
free inspection!
CARD 2:
We’re about to start work. We wanted to give you a heads up that we’ll be in
your neighborhood this week working at your neighbors house. Let us know if you would
like to have your HVAC System inspected while we’re in the area!
CARD 3:
We just wrapped this project in your area. Check out how our new HVAC system
is smaller and more efficient than what we replaced!
CARD 4:
We’d love the chance to show you just how quiet and efficient your HVAC
System can be! Give us a call to book your free inspection today!
No Matter What Industry You're In We've got a Playbook for you!
Our Playbooks are our marketing campaigns and proven strategies for your business. They are created with your industry in mind with the goal being to get more jobs, reviews and referrals without lifting a finger.
Check out our industries to see what playbooks are best for your business.
Brick By Brick Playbook Frequently Asked Questions (FAQ)
We’re available to help answer any questions you may have about the Brick By Brick Playbook, but here are the most common.
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What Do I Say In The Card?
We have tried and true messages for every industry! When you deploy the Brick by Brick Playbook through DOPE Marketing, you also get access to our massive library of pre-written templates, custom designs, and nearly endless handwriting styles.
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What Can Trigger Sending The Card?
The Brick By Brick Playbook and our Custom Handwritten Cards can be triggered through ANY data point in your CRM once it is connect to DOPE. Either through our direct connection or an API tool like Zapier or Make. Once connected we can automate off of job status updated, quote sent, or whatever data point you want.
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How often do you send mail?
We batch the previous days' worth of automations and campaigns at 7:30 a.m. CT, Monday - Friday. In layman's terms: it'll be printed and sent the day after you place the order or the day after the automation is triggered.
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No minimum order? Really?
Yes. If you want to send a single handwritten card to one single person, we’ll happily process it and get it to the post office by the next business day.
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How does integration happen?
- Dope Marketing integrates with many CRMs directly, allowing for seamless data transfer and automation triggers.
- Integration tools can access any field or data point in your CRM.
- Changes in the CRM can be set to trigger the Brick by Brick automation.
Need help?
Call us today! (651) 309-8577